Sunday, April 1, 2007

A worthy cause

General Motors has announced a funky little campaign to test interest in launching a minicar (i.e. smaller, more economical and cheaper than the Aveo/Fit/Yaris segment) in North America.

Starting on April 4, web surfers will have the chance to go to the site (linked in the post title, above) and vote on which of three minicar designs they would wish GM to employ for their foray into this much-misunderestimated segment of the North American auto market. The key thing for GM, however, will be the level of traffic and interest. Money quote from the wire story:

"The results will help Chevy determine U.S. market interest in the minicar segment, and which design resonates best with potential buyers," said the company's statement."

In other words, if people don't turn out and vote, GM will have a lovely excuse to back out.

This is important. It's important because to date, options in this segment in North America are frustratingly slim - basically it's the Smart or bust. If GM can successfully bring out a model that will come in under the Aveo/Fit/Yaris in terms of price and cost, it will give urban and suburban dwellers (esp. in Toronto, Montreal, Vancouver, New England/New York) a choice they haven't had in a very long time.

So don't let GM claim buyer apathy. Give them lots of good reasons to bring this car out. Vote.

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